According to British newspaper The Telegraph, the Jordan Brand is reportedly in talks to sign Manchester City and England star Raheem Sterling to a football boot endorsement deal. The deal is said to be worth around £ 100 million (approximately $120.8 million).
Exclusive: Raheem Sterling contemplating offer to be one of the first footballers to sign a personal endorsement to wear Air Jordan football boots, in what could be one of the most lucrative boot deals in history | @SamWallaceTelhttps://t.co/UIHjpAbKjD
— Telegraph Football (@TeleFootball) August 12, 2019
The Telegraph reports that Sterling, whose current contract with Nike expires at the end of the season and is one of the most sought-after footballers commercially, could become the first major soccer player to sign a deal with the Nike Subsidiary.
Neymar Jr. previously played in a Jordan Brand version of his Hypervenom boots, but Sterling’s proposed deal would be the first of its kind.
Sterling’s popularity has risen over the years due to his performance both on and off the field. The 24-year-old has been outspoken about the media’s portrayal of young black footballers and racism in English stadiums.
Jordan Brand is traditionally a basketball-focused brand but has endorsement deals with some Major League Baseball players, as well as non-athlete endorsements with celebrities like Justin Timberlake and Michael B. Jordan.
For the full report, head over to The Telegraph here.
