Pepsi Uses Vintage Notorious B.I.G. Freestyle Bars To Celebrate His Rock-N-Roll HOF Induction

The late great Biggie Smalls AKA Frank White AKA B.I.G. has a treasure trove of music and some classic freestyles that he kicked on the corners of Brooklyn and at local radio stations, prior to his meteoric rise to the top of the hip-hop game as the general of Puff Daddy’s Bad Boy label.

Biggie’s classic material stands the test of time and is now part of the culturally-appropriated vault of Black music and culture that is picked at, prodded at and profited off for corporate gain.

An unreleased Notorious B.I.G. freestyle about his favorite cola is being turned into a commercial for Pepsi, just in time to celebrate and remember the legacy of Christopher Wallace who will be honored with a November 7 induction into the Rock & Roll Hall of Fame.

Biggie’s bars were previously only heard during a HOT97 radio appearance he made in 1997, shortly before he was gunned down in Los Angeles. He was on with DJ Enuff when he spit the classic bars for the Tri-State area.

Long Live B.I.G
JR Gamble joined The Shadow League in 2012. The General Manager of Content & Social Media is in his 25th year of covering sports and culture professionally. He has covered a wide variety of major sports and entertainment topics across different mediums, including radio, newspapers, magazines and national TV. His passion is baseball, the culturing of baseball and preserving and documenting the historically-impactful accomplishments and contributions of African-Americans in baseball.