Nike Is Coming With Kobe Bryant Kicks, Fire Jerseys & Lots of Love For Mamba Day

Orange County’s Board of Supervisors voted unanimously on Tuesday to declare August 24 as “Kobe Bryant Day, in honor of the legendary baller, businessman and advocate for youth in sports — especially girls.

“During his career, Kobe Bryant’s numbers on his jerseys were 8 and 24, so a fitting day to celebrate his legacy would be August 24,” the resolution said.

“Kobe Bryant was a basketball legend that inspired so many globally to pursue their dreams and taught us that hard work truly pays off,” the resolution continues.“By engaging in community building, helping young people in need, encouraging aspiring youth to follow their dreams, and living by Bryant’s words: ‘The most important thing is to try and inspire people so that they could be great in whatever they want to do.’”

 Via ESPN:

“To celebrate Kobe Bryant’s Hall of Fame basketball career, along with its successful longtime partnership and impact on the athletic industry, Nike will launch “Mamba Week” on Sunday, Aug. 23, which would have been the Los Angeles Lakers icon’s 42nd birthday.

The following day, 8/24, will celebrate both of the jersey numbers worn during Bryant’s 20-year playing career. The “Mamba Week” concept follows the naming of Nike’s celebration of Bryant’s final NBA game, the April 13, 2016, performance at Staples Center dubbed “Mamba Day” that saw him leave the sport with a 60-point effort.

The weeklong slate of programming and product launches will mark the first time Nike has released Bryant’s coveted signature sneakers or jerseys since his death in January, when Bryant, his daughter Gianna and seven others were killed in a helicopter crash while en route to the Mamba Sports Academy for a basketball tournament.
Nike is re-releasing some fire Kobe jerseys as well.
Nike worked in tandem with Kobe’s wife, Vanessa Bryant, to finalize the “Mamba Week” strategy, according to sources.”
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