NBA Announces Extended Long-Term Partnership with 2K

The agreement expands upon the 17-year success of the video game series

The NBA, NBPA and 2K, an owned label of Take-Two Interactive, announced a multi-year global partnership extension.

This joint agreement expands upon the current success of NBA 2k. For the past 17 years, it has been the top-rated and top-selling basketball video game series.

“The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings,” said Strauss Zelnick, Chairman and CEO of Take-Two.

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NBA, NBPA renew licensing deal with Take-Two Interactive in 7-yr agreement for NBA 2K worth as much as $1.1 billion. NBA 2K is the industry’s top-selling simulation sports video game.

Other aspects of the partnership include NBA 2K Online and NBA 2K Online 2, which collectively have 40 million registered users.

“We are grateful to extend our partnership with Take-Two and the NBPA to build on the enormous popularity of the franchise and the continued global growth of basketball,” NBA Commissioner Adam Silver said.

So, it is clear that this extended partnership is valued by both companies. But, what does this mean long-term wise for the league’s esports extension?

Will we see long-term investments into the NBA 2K League because of this extended partnership? We shall see.

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