The league announced a new multi-partnership deal with the athleticwear brand.
Champion Athleticwear is now the NBA 2K League‘s new official outfitter.
The league made the big announcement simultaneously with the 2019 draft day news.
In this multi-year partnership, Champion will provide the NBA 2K League’s 21 teams with game uniforms as well as warmup, travel and practice apparel. In addition, in-game avatars will be outfitted in Champion-branded uniforms. Throughout the season, the partnered brand will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals.
“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”
Fans can now purchase the new league merchandise on Champion.com.
“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports.”
Of course, we cannot forget the other big news. The 2019 NBA 2K League Draft will held at the Barclays Center in Brooklyn on March 5. Viewers will be able to watch the live stream beginning at 5 p.m. ET.