Kobe Bryant’s $6M Investment In BodyArmor Now Worth $200M

    Coca-Cola announced on Tuesday it purchased a minority stake in the Kobe Bryant-invested sports drink BodyArmor.

    Bryant’s initial investment in the brand was roughly $6 million over time. Based on Coca-Cola’s deal, his stake is now reportedly worth approximately $200 million, according to ESPN.

    The Black Mamba is now the fourth-largest investor in the brand behind the BodyArmor’s co-founder Mike Repole, Coca-Cola and Keurig Dr. Pepper.

    Coca-Cola’s acquisition deal will give the sports drink more awareness and a bigger network to grow in. This deal will further elevate BodyArmor, which is projected to top $400 million in sales in 2018.

    Since ending his 20-year NBA career, Bryant’s been making headway in both the investment capital firm world and entertainment industry. His “Dear Basketball” short animation won an Oscar and he has since formed a $100 million joint venture investment firm with Jeff Stibel.

    Erin Ashey Simon is a writer, producer, host and contributor for The Shadow League. Host of Cheddar Esports and Grass Routes Podcast, a former college athlete who passes the time playing flag football. Simon has previous work experience at Cycle Media, REVOLT TV, The Wall Street Journal, and more. Originally from New Jersey, Simon graduated from the University of Kentucky.