FIFA has announced Kay Madati as their new Chief Commercial Officer.
He’ll assume duties on July 19 with the non-profit organization, known as the highest governing body of association football, futsal, and beach soccer.
.@KayMadati, formerly with Twitter and Facebook, among other media and entertainment companies, has been named Chief Commercial Officer for FIFA, the organization announced. He starts Monday.
— Mark J. Burns (@markjburns88) July 15, 2021
Madati has over 20 years of experience in the international media, sports, and entertainment industries with stints as global vice president and head of content partnerships at Twitter.
He oversaw the company’s push into creating live video content with Buzzfeed, Bloomberg, and Vox Media, and in 2018 when Twitter with People.com, IMDb, and Vanity Fair collaborated to develop a three-part live program tied to the Academy Awards.
That also included the much-ballyhooed live stream of Vanity Fair’s post-post-Oscars party, something still being talked about and revealed to this day.
FIFA has announced that @KayMadati, formerly of Twitter and Facebook, will be its new Chief Commercial Officer.
— Boardroom (@boardroom) July 15, 2021
Under his leadership, Twitter also teamed with CBS Sports to create unique, live video content for the FIFA World Cup, making him the perfect choice to take the renowned governing body of association football to levels they’ve never seen.
His experience stretches far and wide, with him leading teams around the globe at Facebook, Viacom, Time Warner, and LinkedIn.
Madati also helped CNN integrate social media into its daily programming across multiple programs and on Facebook.
He helped position the company as a critical strategic partner for digital and social solutions with entertainment companies.
When leading digital marketer Kay Madati takes the helm of physical sports and entertainment arena we know #Esport is very real and all the engagement it drives through social media platforms is a major revenue stream for FIFA#socialmediamarketing #Marketing #MarketingTwitter https://t.co/IRewGXTCfe
— Priyanka (@priyankad1234) July 16, 2021
“I’m honored and excited to join FIFA at a time when the global media and sports landscapes are so rapidly evolving. FIFA plays an important role in leading and championing innovation and creativity in and around football globally and I look forward to developing this further in my role as Chief Commercial Officer.”
Kay will lead FIFA’s Commercial division, with his vision set on enhancing marketing and digital innovation and looking to strengthen and further develop relationships with its current and soon-to-be commercial partners.
With the excitement generated from this year’s Euro Cup, one can only imagine how much more FIFA has in store for us soccer fans very shortly.