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Gennady Golovkin And Canelo Alvarez Need Each Other To Cement Their Legacy

After the debacle on Saturday night that was passed off by HBO and Golden Boy Promotions as a prizefight, many were left scratching their heads.

After the debacle on Saturday night that was passed off by HBO and Golden Boy Promotions as a prizefight, many were left scratching their heads. Cinco de Mayo is a prime weekend for boxing and a beacon for the worlds attention to pugilism. Thats why on paper, the fight between Canelo Alvarez and Julio Cesar Chavez, Jr. seemed like a perfect pairing.

But in reality, the Chavez, Jr. that sent his fathers loyal fan base into perpetual lamentation returned on Saturday. Canelo executed a boxing clinic on Chavez, who seemed to want no part of the exchange. Chavez was so outclassed that it is a surprise that the man known as Cinnamon didnt finish him.

With the new freemium model enacted by Premier Boxing Champions, the world is getting very comfortable with not paying for high-level fights. That is why rare fighters like Canelo, who can actually still sell a pay-per-view, shouldnt be wasted on mediocrity, especially on key weekends for the combat sporting industry.

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It begs the question: was the battle for Mexican supremacy really against Julio Cesar Chavez, Jr.? Although Chavez, Jr., went 46-0-1 before losing his first match to Sergio Martinez, he also tested positive for cannabis and was fined $900,000 for that fight. Then came Andrzej Fonfara, who gave Chavez the same problems as Canelo. In that pairing Chavez quit on his stool after nine rounds.


The real battle for Mexican supremacy is not between a fellow countryman, but with his Kazakhstan doppelganger in Gennady GGG Golovkin. It was curious, to say the least, that immediately following Canelos dominant win against Chavez, GGG was brought into the ring for the announcement of their September 16th fight.


It begs the question why didnt Golden Boy hold out for GGG?

Of course, without knowing the details of his contract, it can be assumed that Canelo needed a first half of the year fight. Shane Moseley, James Kirkland and Amir Khan all felt the wrath of a Cinco de Mayo Canelo as well, so maintaining his victim streak during Mexican Independence weekend was no doubt tantamount to the decision.

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But as we have seen with Mayweather vs. Pacquiao, over-hyping a one-sided fight will always have grave repercussions on the returns from a loyal Pay Per View audience.


Golovkin is a bona fide star. But no matter how exceptional he is, the fact remains that he is a PPV bust. His last bout against Danny Jacobs, although an outstanding fight for attrition, compounded the low numbers from his first PPV fight against David Lemieux.

The boxing world knows he is the real deal, but he has yet to break out like Canelo has. This fight is a necessity for him if he ever wants to build a real PPV base.


Also, the fight is key for Canelo, who as of late is beginning to bore audiences with his domination. Since getting schooled by Floyd Mayweather back in 2013, no one else has been able to hold a candle to his light.

The only true fight left for him is Golovkin. The fact that Oscar De La Hoya clairvoyantly locked it in ahead of the Chavez bout is a testament not only to boxings machinations, but also its willingness to proudly use racial ties to bolster fluff fights.

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Although the world instantly forgave the promoter that trespass when the bait and switch was accomplished with the Golovkin announcement, boxing must be very careful when traveling down these slippery slopes.

The fans want the best fighting the best. And now, for certain weight classes, they dont even have to pay for it. Lets not destroy the PPV system any further with high-level switcheroos.

Rhett Butler is a Boxing Writer Association of America Journalist, Play-By-Play Commentator, Combat Sports Insider, and Former Mixed Martial Arts and Boxing Promoter. Having been involved with combat sports since 2005, Rhett began in the Fighter Relations Department of the UFC and World Extreme Cagefighting. Eventually, he became the Site Coordinator for the now-defunct Strikeforce organization. He then founded Fight Services and handled the event and talent logistics for MMA World Series of Fighting, Titan FC, as well as boxing promoter K2 Promotions. Rhett was also a Stage Manager for Showtime Championship Boxing. Currently, Rhett is the lead combat sports and bodybuilding writer, producer, podcaster, and host for The Shadow League. He has also been published in Money Magazine, reported for TIME Magazine and been a freelance writer for UFC.com, MaximumFighting.com, UFC 360 Magazine, Fight Magazine, MMAPayout.com, and Heavy.com. Rhett has hosted lifestyle TV programming in the Washington, D.C. market on the District of Columbia Network (DCN) and the District Knowledge Network (DKN) and has been a Play-By-Play Announcer for Monumental Sports Network’s PPV streaming service.