Eminem's eighth album, MMLP2, is due on Nov 5 (I doubt Em is down with the delaying that infects hip-hop these days) and he's gearing up the promotion. Much like Beyonce, Jay Z and Justin Timberlake did this year, Em is tapping into mainstream media to promote his album and debut material.
The first single from MMLP2, "Bezerk," will feature on ABC's Saturday Night Football, the evening telecast for college football. Clips from "Bezerk" will be shown on ESPN this Saturday, Sept. 7, and his audio from the song will be used for the Sept. 14th game on ABC.
His first single from The Marshall Mathers LP 2 will play "throughout the telecast in various capacities, including highlight packages and coming in from, and out of, commercial breaks," per label Universal Music.