The 2020 WNBA official brand anthem spot for the season, MAKE WAY, gives fans a look into both the league and brand mission – a bold, unapologetic professional league that stands for the power of women.
The WNBA is taking its place at the forefront of culture and sports by fully embracing its authentic self and reasserting the importance of MAKING WAY for women within society and the sports realm.
During opening weekend (July 25-26), which was dedicated to the Black Lives Matter movement and way of life, the league aired its Social Justice Anthem, which was written by Angie Thomas, Author of The Hate U Give, and is voiced by Seimone Augustus.
The league’s athletes embody the power, athleticism and resilience it takes to move the needle and emphasize the importance of their voices.
The spot was directed by Elena Parasco, a New-York based film director and creative director who has dedicated her work, as well as this project, to showcasing the magic of feminine energy, and the power of women, from behind her lens.
The spot features Chicago Sky’s Diamond DeShields, Las Vegas Aces’ A’ja Wilson, Los Angeles Sparks’ Nneka Ogwumike, Minnesota Lynx’s Sylvia Fowles, Seattle Storm’s Sue Bird, and is voiced by Los Angeles’ Seimone Augustus.