With the NBA season tipping off in less than a month, the league released its new 2018-19 Tip-Off video, HOPES.
We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season. Hopes features former NBA player and on-air broadcaster Kenny Smith, Grammy-nominated hip hop artist and Houston native Travis Scott and social media influencer Famous Los.
The ad spotlights an array of fans sharing their hopes for this season, including Grammy-nominated hip hop artist and Houston native Travis Scott, former NBA player and on-air broadcaster Kenny Smith and social media influencer Famous Los.
Hopes is part of the fourth installment, This Is Why We Play global campaign.
The season gets underway on Tuesday, Oct. 16 on TNT, with the 76ers taking on the Celtics at 8 pm ET and the Thunder going up against the defending champion Warriors at 10:30 pm ET.