“Iron Man 3” is set to be another blockbuster for Robert Downey Jr and the Marvel crew. So it makes perfect sense that the trailer would air during the Super Bowl. The movie will hit theaters in May 2013. The folks at Marvel decided to start getting people ready for the movie early by leaking a snippet of the trailer.
Based on this video this movie might put the previous "Iron Man" movies to shame. That would be quite a feat.