‘The City Has Seen About A $30 Million Revenue Increase’ | ‘Deion Sanders Effect’ Has Brought The Bag To Jackson Mississippi

In his first full season as Jackson State, head coach Deion Sanders led the team to its first SWAC title since 2007, earning the team its first appearance in the title game since 2013. With the championship comes the school’s first Celebration Bowl berth. Sanders also took the SWAC Coach of the Year honors for … Continue reading ‘The City Has Seen About A $30 Million Revenue Increase’ | ‘Deion Sanders Effect’ Has Brought The Bag To Jackson Mississippi