The 2017 Shadow League Awards- Charlotte Hornets’ GM Richard Cho

In July of 2010, Richard Cho made history when he was announced as the new General Manager of the Portland Trailblazers, becoming the first Asian American GM in NBA history. Rich was our final honoree at the 4th annual Shadow League Awards, held on November 8th at Espace in New York City.

2017 Shadow League Awards- Richard Cho

Richard’s path to Hornets GM was not an easy or traditional one. Immigrating with his family to the U.S. in 1968, Cho and his family struggled through tough times. But he was determined and focused, and his commitment to hard work and education paved his path towards success. He graduated from Washington State University with a degree in Mechanical Engineering, got his law degree from Pepperdine University and went to work for the Seattle Supersonics. After moving with the team to Oklahoma City, Rich was named GM of the Portland Trailblazers and a year later was hired as the GM of the Charlotte Hornets. Another amazing and inspirational individual we were honored to have as a Shadow League Award recipient.


Since 2014, The Shadow League has honored and celebrated individuals in sports who excel and remove barriers outside the mainstream. In an industry that inspires us all to utilize our determination and strengths in a positive way, there are unsung heroes who have an impact on sports in ways that might not be covered on the nightly news, yet their impact resonates on the various courts, fields, and arenas and in boardrooms across America. Previous TSL honorees have included David Rone, former president of Time Warner Cable Networks and Time Warner Cable Sports; Leonard Ellerbe, CEO of Mayweather Promotions; Christine Simmons, president and COO of LA Sparks; and Terence Crawford, unified light-welterweight champion.

Buicks partnership with The Shadow League has continued to grow over the past two years, including engagements during NCAA College Football and the Final Four..

This week has been a busy week for Buick as the brand just announced the debut of the Buick LaCrosse Avenir, Buicks highest expression of luxury, which is expected to arrive at dealers in early 2018. With the arrival of the 2018 LaCrosse Avenir, Buicks new sub-brand expands its offerings and provides a way for customers to experience the highest expression of Buick luxury.

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