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Zion Williamson Joins The Jordan Brand Family

Zion Williamson was THE talk of the college basketball season. After his college career was over, he was selected by the New Orleans Pelicans with...

Zion Williamson Back To Duke? Stop The Madness.

Why is everyone assuming Zion hates New Orleans? "The fourth pick in the 2019 NBA Draft goes to....the Los Angeles Lakers." With those words, NBA Deputy...

Zion Williamson Officially Declares For The NBA Draft

The Zion Effect is about to takeover the NBA. The inevitable occured today as Duke freshman Zion Williamson officially declared for the NBA Draft,...

The Zion Williamson Sneaker War Is About To Heat Up

Zion Williamson's rookie sneaker deal will easily surpass the $90 million deal that Nike gave LeBron as a teenager. The comparisons to LeBron James were...

Zion Williamson Is Back For ACC Tournament

Zion ignored the haters and returns to the court tonight to resume Duke's quest for another ACC and NCAA Tournament title. Despite Duke’s winning...

Zion WIlliamson Should Protect The Bag, Shut It Down Until Draft

The Zion Effect has made everyone else rich, so after his knee injury, he needs to shut things down.   Millions of dollars of revenue poured...

Zion Williamson Is The Most Underpaid Athlete In All Of Sports Today

"The Zion Effect" is driving revenue for everyone except for the man himself.  Even before he stepped onto the Duke University grounds in Durham, NC,...

NBA Vets Say Duke’s Zion Williamson Should Shut It Down

Tracy McGrady and Scottie Pippen say Zion has done enough and it's time to think about the NBA. Zion Williamson has been tearing up the...

Zion Williamson Laughs At Idea Of Playing For Knicks

The idea of being drafted by the Knicks is comical to Duke's freshman phenom.  The New York Knicks are once again a laughing stock. For...
Zion flexing

Zion Williamson Makes Duke Hype Machine Go

Coach K wants the world to "let them grow," but it's too late.  The hype machine was in full swing for Duke and it’s Fab...