“I do believe that I am crazy, I do believe that I am insane”.
Nike 2, competitors, 0.
Nike has come back with yet another hard-hitting ad for their new “Dream Crazier” campaign.
The commercial—which debuted during Sunday night’s Oscars and is voiced by tennis great Serena Williams—calls out the double standards and phrases used to put women down who try to achieve greatness.
In the ad, Williams is heard saying “when we stand for something, we’re unhinged. When we’re too good there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.” Meanwhile footage of some of the world’s greatest athletes — all women — plays in the background.
The video finishes with Williams saying, “it’s only crazy until you do it.”
Nike on Twitter
Show them what crazy dreams can do. #justdoit https://t.co/3fo2XMVkBT
Three-time Olympic medalist, Carmelita Jeter is all too familiar with being considered crazy for wanting to propel to new heights.
The Shadow League caught up with Jeter during the Lexus 0 to 60 competition in Monterey, CA to talk about her competing as the reigning 0 to 60 champion, her career, growing up in Compton and what the Nike ad meant to her as a female Athlete.
“I think it’s absolutely amazing because growing up, I played with the boys, I was a bit tomboyish. You probably thought I was crazy because I didn’t want to be a little frufru. ”
Jeter added that she didn’t mind rocking corn rolls, sneakers, and basketball shorts because that’s what made her.
Having not gone to a Division I school at the start of her athletic career, Jeter was often told that she would never be successful. Clearly, they were wrong.
In 2010, Jeter ranked #1 in the world with the best 100M time of 10.82, making her the fastest woman alive.
“I do believe that I am crazy, I do believe that I am insane. I’ve always thought that. And to see a commercial saying everything that I have said about myself, I think is great.”
Check out what else Jeter had to say in the clip below.
“Even being the kid from Compton and not going to the big division 1 school, people would’ve thought I was crazy for believing that was going to be great one day. To be at the division II school and not getting my first deal until 4 years after I graduated… You would’ve thought ‘oh that’s crazy that Carmelita Jeter would be the fastest woman alive’. And then you would’ve probably thought that Carmelita Jeter was crazy for winning 3 medals and a world record at the age of 32. In 2009 I ran 10.64 which made me the fastest woman alive at 29 years old. You probably thought was crazy too. So I do believe that I am crazy, I do believe that I’m INSANE, so to see a commercial saying everything that I’ve said about myself is amazing.” – @JetG5 on Nike #DreamCrazier Ad. @ someone who needs to hear this. ? from @HarveyWins. #LexusPerformance #Lexus0to60 #LexusRCFtrack #BlackGirlsRun #NikeCrazier #BlackTrackGirls #BlackGirlStrength #Compton #NationalWomensMonth @TheShadowLeague
36 Likes, 8 Comments – K.A.H. (@harveywins) on Instagram: “”Even being the kid from Compton and not going to the big division 1 school, people would’ve…”
Lexus 0 to 60 will air its 3rd season on Cassius.com in April.