Olympic Medalist Carmelita Jeter Talks Career, Nike And More

“I do believe that I am crazy, I do believe that I am insane”.

Nike 2, competitors, 0.

Nike has come back with yet another hard-hitting ad for their new “Dream Crazier” campaign.

The commercial—which debuted during Sunday night’s Oscars and is voiced by tennis great Serena Williams—calls out the double standards and phrases used to put women down who try to achieve greatness.

In the ad, Williams is heard saying “when we stand for something, we’re unhinged. When we’re too good there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.” Meanwhile footage of some of the world’s greatest athletes — all women — plays in the background.

The video finishes with Williams saying, “it’s only crazy until you do it.”



Three-time Olympic medalist, Carmelita Jeter is all too familiar with being considered crazy for wanting to propel to new heights.

The Shadow League caught up with Jeter during the Lexus 0 to 60 competition in Monterey, CA to talk about her competing as the reigning 0 to 60 champion, her career, growing up in Compton and what the Nike ad meant to her as a female Athlete.

“I think it’s absolutely amazing because growing up, I played with the boys, I was a bit tomboyish. You probably thought I was crazy because I didn’t want to be a little frufru. ”

Jeter added that she didn’t mind rocking corn rolls, sneakers, and basketball shorts because that’s what made her.

Having not gone to a Division I school at the start of her athletic career, Jeter was often told that she would never be successful. Clearly, they were wrong.

In 2010, Jeter ranked #1 in the world with the best 100M time of 10.82, making her the fastest woman alive.

“I do believe that I am crazy, I do believe that I am insane. I’ve always thought that. And to see a commercial saying everything that I have said about myself, I think is great.”

Check out what else Jeter had to say in the clip below.


Lexus 0 to 60 will air its 3rd season on Cassius.com in April.

Tabie is your friendly neighborhood transplant, currently attempting to live out the big New York dream. During my free time, I like to write stories and short essays. I also use this expensive thing I bought called a camera. I capture moments and the beautiful people I encounter. I live by the motto "collaboration over competition" because why waste energy bringing someone down when we can rise together. Manhattanville College Alum.