LaVar Ball To Motivate, Berate And Irritate Rookies In NBA 2K18

    LaVar Ball is still playing chess while the rest of the sports world plays checkers. Fresh off his new Facebook reality show and the historic announcement of his high school son LaMelo’s MB1 signature shoe, LaVar managed to snag a good look in the new NBA 2K18 video game that hits stores later this month.

    NBA 2K 2K18 on Twitter

    You better step up & produce from day one of your rookie year, or @Lavarbigballer may have some words for you in #NBA2K18

    Doing WWE was cool. The late night shows were major as far as Big Baller Brand establishing itself as a force in the entertainment world, but getting that personal look in a globally-distributed, mythically-respected video game is the kind of credibility that stamps LaVar as a kingpin in the game. 

    One man has boldly challenged and fractured the financial structure of NBA shoe deals and player marketing simply by betting on himself. He’s talked hella trash to any prominent celebrity that he felt should get to know his name, along with keeping his aces in the hole protected and progressing in their craft while instilling life lessons about what it takes to be king. 

    Emmanuel on Twitter

    We have to be able to run like lavar ball onto the court when the saying our name. Make it happen @NBA2K https://t.co/u75RbrVtRo

    Ball has already accomplished what many would describe as the impossible by building a marketing empire and rising to huge celebrity status in less than two calendar years. After labeling him “the world’s most obnoxious basketball dad,” some are calling him the most powerful man in basketball, even though he never hooped professionally and his 2.2 points per game scoring average in college and the ass whipping Ice Cube gave him during a BIG3 event in Los Angeles proves his basketball dysfunction more than anything. 

    And hes going to be doing more than just tweeting in NBA 2K18. LaVar will also play a role in the games My Career mode and will apparently send players wild text messages as they try to advance in the game. The enormity of his personality and the audacity of his words will be on full display in the game. 

    At this point, all you can say is, “Whats next on the menu for The Ball Family?” 

    We can’t wait to find out. 

    JR Gamble joined The Shadow League in 2012. The General Manager of Content & Social Media is in his 25th year of covering sports and culture professionally. He has covered a wide variety of major sports and entertainment topics across different mediums, including radio, newspapers, magazines and national TV. His passion is baseball, the culturing of baseball and preserving and documenting the historically-impactful accomplishments and contributions of African-Americans in baseball.