Britney Griner took to Instagram last week to show off her fresh new kicks.
She's rockin' a custom pair of Kobe's that Nike designed for her in practice, matching her new Phoenix Mercury colors.
Griner is bringing back a tradition of custom sneakers for female athletes. Sheryl Swoopes was the last WNBA player to have moderate success selling shoes, but the attempts in the meantime – like Diana Taurasi's Nike WMNS Shox DT and Candace Parker's Ace Versatility which didn't even feature her name – didn't sell many shoes. Maya Moore, who signed with Jordan Brand last year, has yet to receive a signature shoe.
Nike is betting that Griner, as well as Skylar Diggins and Elena Delle Donne, can bring them back. They signed all three, plus Tayler Hill and Kelsey Bone, to round out the top five picks in the WNBA draft.
