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Zion Williamson Is The Most Underpaid Athlete In All Of Sports Today

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"The Zion Effect" is driving revenue for everyone except for the man himself.  Even before he stepped onto the Duke University grounds in Durham, NC,...

First Lonzo, Now Zion Gets Crushed By The NBA Hype Machine That Made Them

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This Is the second time in the past three NBA seasons that we have been swept up into a huge hype machine surrounding a...

The Zion Williamson Sneaker War Is About To Heat Up

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Zion Williamson's rookie sneaker deal will easily surpass the $90 million deal that Nike gave LeBron as a teenager. The comparisons to LeBron James were...

The Zion Effect And The Sneaker Explosion Heard ‘Round The World

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Zion's blown Nike exposes the often one sided relationship between the sneaker industry and young men of color. The power of Zion Williamson was on...

Zion WIlliamson Should Protect The Bag, Shut It Down Until Draft

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The Zion Effect has made everyone else rich, so after his knee injury, he needs to shut things down.   Millions of dollars of revenue poured...

5 Potential Superstars Of Tonight’s 2020 NBA Draft

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With the COVID19 pandemic stopping the NBA for over 120 days from March until July, and the season-ending in October in the Orlando Bubble,...

Don’t Be Surprised If Bronny James Plays His One Year Of College At An...

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Getting a highly-touted five-star recruit to choose an HBCU over a Power School is virtually impossible. https://theshadowleague.com/meac-football-famu-rattlers-bag-first-ever-5-star-recruit/ In hoops it's non-existent. HBCU’s were once breeding grounds...

James Wiseman’s Memphis Departure Is The NCAA Hustling Backwards Again

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  The NCAA’s outdated methods and diminishing influence over its top players has been exposed again as "The James Wiseman Era" comes to an end...

Michigan State’s Cassius Winston Has Been Magical

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The Spartans point guard is proving why many people consider him to be the pound-for-pound king of college basketball. Despite Tom Izzo's Hall of Fame...

Devin Booker Continues To Cook In The Desert

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Devin Booker is joining some elite NBA company despite the Phoenix Suns woes this year. The Phoenix Suns haven't had much to brag about this...

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