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The Zion Effect Is Back In Full Effect

The Zion Effect is back in full effect as the No. 1 Draft pick in the 2019 NBA Draft and one of the most...

The Zion Effect Invades ESPN’s Top 100 List, NBA Twitter Reacts

 Zion Williamson hasn’t suffered from his perplexing Summer League fiasco that ended after one game in which thousands of people paid exorbitant ticket prices...

The Zion Effect Is In Full Effect As Tourney Ratings Soar

The Zion Effect continues to help the NCAA break ratings records. CBS Sports and Turner Sports’ coverage of the 2019 NCAA Division I Men’s Basketball...

Zion Effect Inspires Record March Madness Ratings

The Zion Effect continues to drive March Madness as NCAA tournament ratings are up 8 percent. CBS Sports and Turner Sports' coverage of the...

The Zion Effect And The Sneaker Explosion Heard ‘Round The World

Zion's blown Nike exposes the often one sided relationship between the sneaker industry and young men of color. The power of Zion Williamson was on...

Snitch Season: Zion’s Former Marketing Agent Says He Got Paid From Duke, Adidas and...

The former marketing agent of New Orleans Pelicans rookie Zion Williamson, Gina Ford, filed in court documents that Zion received impermissible benefits from several...

NBA Narrative Clout Chasers Owe Zion Williamson An Apology

There’s a large contingent of people, starting with FS1 talking head Shannon Sharpe, who owe Zion Williamson an apology. After salivating over "The Zion...

First Lonzo, Now Zion Gets Crushed By The NBA Hype Machine That Made Them

This Is the second time in the past three NBA seasons that we have been swept up into a huge hype machine surrounding a...

Pelicans’ David Griffin Says Zion Williamson Is Getting Taller

New Orleans Pelicans brass has been focused on spinning the narrative that surfaced when Zion Williamson was embarrassingly out of shape during his first...

Coach K Says Zion’s Celebrity Shadow Sullied Summer League Debut

  On July 7, The Shadow League wrote about how unfortunate, inexplicable and inexcusable it was for Zion Williamson to come into his first Summer...