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Kanye West Will Use Prison Labor To Make Yeezys In America

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Kanye West made an appearance with New Zealand Radio DJ and record producer Zane Lowe in Wyoming last week, in anticipation of the release...

Adrienne Lofton Represents Nike’s Efforts To Not Fail The Culture

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Nike is the supreme brand in sportswear and apparel and the company has been criticized in the past for a lack of diversity in...

NBA Bans Kanye West’s Adidas Basketball Sneaker

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 Although the NBA has loosened up the grip on what footwear athletes can sport, it looks like

Knicks Won A Battle, But The Nets Are Winning The War

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One night after the Nets officially clinched a playoff spot, the Knicks curled up into the Eastern Conference’s eighth playoff spot with a 29-point shellacking of the Brooklyn Nets.

Kanye who? Jordan Jumps With Drake

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Once upon a time, for many in the mainstream, the idea of a rap artist signing a shoe deal with a sneaker company bordered on insanity. They didn't understand how much the hood loved sneakers. They didn't believe in the power of hip hop...u

What, You Mad ‘Cause I’m Stylin’ On You?

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NBA players are stepping up their off-court attire and raising their fashion IQ, either by hiring stylists or shopping at a fervent rate. When it comes to on-court fashion, players have always used their footwear to showcase their personal style

Did The NBA Kill The Givenchy Shark?

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In today’s NBA, personal style is a tool for players who are building their personal brand. For them, it's not just about image, it's a competition. Clients complain to their stylists when anothe

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