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LeBron James’ 30-Day Crusade Ends With FAMU Being Outfitted By The King and Nike

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LeBron James has had a busy 30 days. He facilitated WNBA activist Renee Montgomery's elevation to part-owner of the Atlanta Dream, after they forced...

LeBron James Leaving Coca-Cola & Taking His Talents To Pepsi

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The 36-year-old megastar has signed with PepsiCo and is expected to join other NBA stars Joel Embiid, Zion Williamson and Jamal Murray in the...

Lebron James’ Courage, Persistence, Patience & Dedication To Social Justice Makes Him TIME “Athlete...

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Ahead of the reveal of the 2020 TIME Person of the Year, happening tonight during the first-ever “TIME Person of the Year” broadcast special...

5 Years Ago: LeBron James Becomes Youngest NBA Player To Score 25,000 Points

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Five years ago today, Lebron James surpassed the 25,000 point plateau in a Cleveland Cavaliers win over the Philadelphia 76ers, becoming the youngest player...

LeBron James Is Unapologetic Black Excellence & You Can’t Handle It

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LeBron James is the greatest basketball player-businessman-activist of all time. Read that again. In one series, King James proved he has nothing more to prove, blazing...

LeBron James Bags The New Wheaties Cover

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Wheaties announced today that LeBron James -- who stands just one win away from a fourth NBA title after last night's 102-96 Game 3...

LeBron James Represents A Dying Breed of NBA Superstars Who Master Both Ends of...

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If you value a healthy relationship with your friends, then there are four subjects that you need not broach in casual conversation; politics, religion,...

LeBron James’ Colin Kaepernick Moment Garners Him Praise From The Originator

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Last Thursday, as the players met with the NBA season hanging in the balance, NBA reporter Chris Haynes noted that LeBron James had told...

LeBron James Praises New Social Justice Initiatives As Lakers Advance In NBA Playoffs

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The Lakers made the playoffs this season for the first time since the 2012-2013 season and advanced past the first round for the first...

Jared Kushner Criticizes LeBron James For A Lack Of Social Activism?

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White House senior advisor and son-in-law to President Donald Trump, Jared Kushner, wants to talk to LeBron James about putting words to action. However, the...
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