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Can Curry Brand Rival Jordan Brand? | Under Armour Is Betting The Bag...

Fresh off his fourth NBA championship and first Finals MVP, life is good for Golden State Warriors superstar Stephen Curry. The two-time league MVP...

“Corporations Have Experienced … Monolithic Image Of A CMO” | Shannon Watkins Brings Black...

The Jordan brand might be known for the legacy Air Jordan shoe and its Jumpman symbol of excellence, but now diversification of their employment...

Jordan Brand Announces Expanded WNBA Roster

Jordan Brand has announced the addition of eight WNBA athletes bringing its total in the league to 11 endorsed athletes.   That makes it the largest...

Zion Williamson Gets First Signature Shoe From Jordan Brand & Joins Elite Group

Zion Williamson Gets First Signature Shoe From Jordan Brand & Joins Elite Group

Zion Williamson Joins The Jordan Brand Family

Zion Williamson was THE talk of the college basketball season. After his college career was over, he was selected by the New Orleans Pelicans with...

First Look: Jordan Brand x Paris Saint-Germain New Collection


Paris Saint-Germain, a French professional soccer club, and Jordan Brand have created a worl

Jordan Brand All-Star Game Jerseys And New Shoe Line Revealed


Jordan Brand has been killing it over the years, from the emergence of its elite J

Phonte Coleman: The Voice Of Russell Westbrook’s Dope Jordan Brand MVP Spot


Phonte Coleman will tell you that his rap skills easily surpass his math skills and sports aptitude, but you can always count on him in the clutch. The multi-hyphenate talent best known for his incredible work with

Brian Bowen And Lonnie Walker Jr. Shine At The Jordan Brand Classic


At Brooklyn's Barclays Center, the West squad defeated the East 124-116 in the 2017 Jordan Brand Classic on Friday night. Brian Bowen and Lonnie Walker Jr. finished as co-MVPs. 

Bowen, who still has not made his college decisio