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“I Can’t Wait To See It Come To Life” | Adidas Announces Landmark NIL...

Since July 2021, when the NIL (name, image and likeness) deal became official, it has changed the landscape of college sports, especially from a...

Snitch Season: Zion’s Former Marketing Agent Says He Got Paid From Duke, Adidas and...

The former marketing agent of New Orleans Pelicans rookie Zion Williamson, Gina Ford, filed in court documents that Zion received impermissible benefits from several...

Chicago Bears’ Tarik Cohen Signs Endorsement Deal With Adidas

Tarik Cohen was an HBCU football star, running by the competition for the North Carolina A&T Aggies. He was eventually drafted by the Chicago...

Adidas Commemorates 30th Anniversary Of Beastie Boys’ “Paul’s Boutique” With Custom Sneaker

Today marks the 30th anniversary of the Beastie Boys' album, "Paul's Boutique", which dropped on August 25th, 1989. To commemorate the anniversary, Adidas collaborated with...

Adidas’ Black Celeb Roster Overshadows A Lack Of Color In The Boardroom

The three stripes brand faces allegations of racism and a lack of diversity. The popularity of the Adidas brand has ebbed and flowed over the...

Why Beyonce’s Adidas Deal Is A Lesson In Brand Ownership

There’s a lot to cover so pay attention. There’s a lot to cover so pay attention. Global superstar Beyoncé recently announced that she would be releasing...

Pitino Reportedly Didn’t Know About Adidas, Bowen Payout

Former Adidas consultant testified saying Pitino didn't know but his assistant did Former Adidas consultant T.J. Gassnola testified in federal court Thursday that former Louisville...

NBA Bans Kanye West’s Adidas Basketball Sneaker


 Although the NBA has loosened up the grip on what footwear athletes can sport, it looks like

Adidas Makes Custom Shoe For Athlete With 12 Toes


After becoming the first Indian athlete to win gold in the heptathlon at the Asian Games, 21-year-old Swapna Barman appealed for appropriate footwear. She achieved this historical feat despite being born with six toes on each foot. 

Naomi Osaka To Sign Largest Female Athlete Deal In Adidas History


Naomi Osaka reportedly is set to sign a big new contract with 123...20Page 1 of 20